PRODUCTS • CONTENT • COMMUNITY • ACTION

SUPPORT.
HOPE.
ACTION.

Helping people discover purpose, develop personally, build meaningful connections and take positive action.

The message

Called to be different.
Committed to purpose.

Set Apart Initiative is a purpose-driven platform built around products, content, community and action.

Our aim is to encourage people to recognise their value, embrace individuality, pursue purpose, develop personally and contribute to positive change.

Four pillars

Purpose should lead to action.

Current

Products

Purpose-driven products designed to carry the Set Apart message into everyday life.

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Current

Content

Messages, videos, education and stories created to encourage growth, reflection and action.

EXPLORE MEDIA
Coming soon / Future

Community

Building towards events, activities, workshops and initiatives designed to bring people together.

FUTURE PLANS
Developing

Action

Ways to support the wider vision through donations, fundraising, volunteering and partnerships.

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Featured

The message. The journey. The awakening.

Chosen: The Awakening is featured as part of the Set Apart message and journey.

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BOOK ARTWORK HERE

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Current products

Carry the message.

BLACK & WHITE WRISTBAND
Current

Black & White Wristband

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PINK & BLACK WRISTBAND
Current

Pink & Black Wristband

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CHOSEN: THE AWAKENING
Current

Chosen: The Awakening

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PREMIUM EDITION
Current

Premium Edition

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Founder & Lead

Turning lived experience into purpose.

Ryan Johnson's journey has been shaped by lived experiences and adversity, informing a focus on empathy, fairness, justice, equality and meaningful action.

Lived experience created the understanding.
Empathy created the responsibility.
Purpose created the direction.
Action creates the change.

READ THE STORY
Our mission

Support. Hope. Practical action.

Empowering individuals through support, hope, and practical action to improve wellbeing, strengthen resilience, pursue purpose, and build connected communities.

OUR MISSION
Development

Know what is now. Know what is next.

Current

Products & content

Explore existing content, digital resources and available products.

Coming soon

More resources

Additional products, resources and community opportunities can be added as they are prepared.

Future

Community programmes

Longer-term possibilities include mentoring, workshops, outreach, wellbeing activity and a future CIC.